How to Write a Winning Proposal


In today’s economy, sales people have to write more proposals, and better proposals, than ever before.  As industries become more competitive and complex, customers have become both more confused and more demanding.  As a result, they are likely to listen to a presentation, nod their heads, and mutter those dreaded words, “Sounds good!  Why don’t you put that in writing for me?”

Whatever the customer’s motivation, the fact is that proposal writing has become a common requirement for closing business throughout the entire business world. Today, people who sell everything from garbage collection services to complex information technology have to create client-centered, persuasive proposals.


Start Writing Winning Proposals:

Your objective in writing a proposal is to provide your client with enough information—persuasively presented information—to prove your case and motivate the client to buy your services or applications.

Download your free white paper and learn:

  • Why customers want proposals

  • What goes into writing a winning proposal

  • And tips for maximizing your win ratio

Find out how you can automate the proposal writing process with Qvidian Proposal Automation. Qvidian will guarantee that every proposal you deliver addresses the customer’s business problems or needs, recommends a solution to meet those needs, and provides evidence that you can do the job on time and on budget.


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