Today’s sales leaders are challenged to drive profitable sales growth in the face of a continually changing buying environment. They’ve got to align their firms' selling activities with the way customers buy, insure the sales force communicates value, and make sure deals and opportunities are addressed efficiently. CRM systems aid these efforts but often times fall short of providing comprehensive support solutions.
Listen in to hear Christopher Faust, Chief Marketing Officer at Qvidian, and Robert Kelly of Sales Management Association, discuss what’s truly needed: an end-to-end approach to managing desired selling behavior. This webinar addresses effective approaches to aligning sales activities with buyers, communicating value, and accelerating sales cycles, in an end-to-end approach that yields overall sales productivity improvement.