How Best-in-Class Companies Use Sales Playbooks to Align Sales and Marketing, Increase Revenue & Win More Business
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According to Peter Ostrow of Aberdeen Group, companies using sales playbooks outperform those that don't in such areas as team attainment of quota and percentage of reps making quota. Gerard Sample of CA Technologies confirms sellers in his group using sales playbooks increase deal size by 2.5x and 85% of closed-won deals leverage sales playbooks!