FREE eGUIDE: Sales Enablement Defined

Sales Enablement Is The Bridge Between Go-To-Market Strategy And Tactical Execution

Sales enablement is an emerging, cross-functional discipline designed to bridge the gap
between strategy and execution, and to accelerate the transformation into a new selling model.

"Sales enablement leaders must begin moving their organizations away from the current status quo of random acts of sales support to more adaptive models."

Download this free eGuide by Forrester Research to learn how Forrester's Scott Santucci defines Sales Enablement.