On-Demand Webinar 

How Best-in-Class Companies Use Sales Playbooks to Align Sales and Marekting, Increase Revenue & Win More Business

Presented by Peter Ostrow, Aberdeen Group & Gerard Sample, CA Technologies

New research by the Aberdeen Group concludes that “Best-in-Class” companies are deploying sales playbooks to better align sales and marketing--and drive additional revenue.

Learn how companies that use sales playbooks outperform those that don’t in the following areas:

  • Overall team attainment of sales quota
  • Percentage of sellers making quota
  • Customer renewal & lead conversion rates