Why are your sales reps not making quota? The number one issue is not the lack of leads, training, social selling skills or product knowledge, but the "inability for sales reps to effectively articulate your value", this according to research from SiriusDecisions.
A significant Value Gap exists between today's more empowered, skeptical and frugal buyer, and sales reps who have not evolved beyond a product-focused sales approach. You likely see this impact every day with more of your deals stalled at "no decision", longer sales cycles and more discounting to win the deal. But there are strategies to overcome this gap.
Watch our on-demand webinar with Tom Pisello, the ROI Guy & CEO / founder of Alinean, and David Blume, VP of Strategic Alliances where they discuss exclusive research and deliver proven methods, tools and practices to help you close the Value Gap today.