A compelling value proposition should demonstrate the difference between a meaningful value proposition and marketing fluff, how to identify what the customer will respond to, how to link it to corporate strengths, and how to support it with evidence. You’ve probably seen many value propositions (and not all of them good!), but let's better understand the ideal approach to creating your own.
Listen in on this recorded webinar to learn best practices on creating your unique value proposition.
Dr Tom Sant is an internationally known expert in proposal writing, Tom Sant has been called "America's foremost practitioner of proposal writing" by the American Management Association. He has trained thousands of sales people, executives, and other professionals to write winning proposals, deliver effective presentations, and manage complex communication projects in a career that spans more than 25 years.